Checkout http://www.wrigley.com/global/index.aspx
What do you think about the website? Look at the website with a critical eye, what do you notice? Write what you believe is the most powerful message displayed on Wrigley's website. How is Wrigley making a difference in the world? How have they marketed their brand? What strategies are they using to promote their brand?
In my opinion it seems like they're trying to expand. I mean by going BIGGER then just here. If you look on the right it says how they've launched global health development programs, making an app on the iPhone, ect. It seems pretty big for a gum company in my opinion. They're trying to market themselves as something there not. They're trying to make a more positive impact on the environment, support woman's rights and many more. I'm not saying this is a bad thing, I think it's great that they're doing this, but it seems a little weird for a gum company to do this. Wrigleys is doing this to attract all sorts of people, activists, tree huggers, mainly to support themselves. You gotta hand it to them though, they do have a well put together website.
ReplyDeleteBrett Milwain